FURTHER RESEARCH ON CODES AND CONVENTIONS OF RnB DIGIPAKS

FRONT COVERS

Front Covers usually consist of the artist name, the album cover and the album name. Stereotypically it is mostly females in the R&B industry. The artists are usually always confident and sassy to portray their album or what their album may be like or they what they would like their album to be perceived as.

                                                           

COLOURS

- In R&B covers,the colours depend  on the type of album being released, for example if the album is personal the cover might be a colour the artist likes or if the album is their pain/struggle it could a dark colour. However if the album is bubbly/animated it will be full of bright colours. The colours usually represent the mood and themes of the album but otherwise there are no rigid conventions.

- Some specific contemporary r&b digipaks usually follow a simplistic design and colour scheme. However, the use of contrasting colours is also used to give the cover that filling of contemporary and modern.

FONTS

-  The fonts on most R&B covers are usually bold and clear and easy for the audience to read and understand. The fonts in all these album covers are in capital letters and very bold this is to connote the ‘cool and confident’ persona of the artist. The fonts are often bold and thick and the size of the letters could vary.

Covers also usually contain few characters and these made with special attractive fonts, to create this filling of modern and uniqueness.

              

     

COSTUME 

The costume for males is usually smart and casual whereas for females it usually a little bit of skin which will be exposed applying  Laura Mulvey’s theory (Male Gaze) . For example Rihanna ‘Loud’ is an album which was released in 2010, she portrays herself sexually and has red lipstick which connotes seduction and on the digipak there are flowers which also show her feminine side.

                         

TO CONCLUDE

RnB digipaks tend to include; males/females presented as attractive and confident,  a range of colours, Mostly close-ups , special and attractive fonts, often centralised and typical RnB iconography in terms of clothing, settings and ‘bling’